INTELLIVISION
AMICO
Reviving a Classic Video Game Console
Design Central for Intellivision Entertainment, 2018
Team Project - Design Contributor
Originally released by Mattel Electronics in 1977, the Intellivision video game console quickly became a beloved staple of the video game revolution that would shape American gaming in the late 70’s and 80’s.
Design a console that the whole family can enjoy together
The Vision:
CONsumer
insights
1. A little nostalgia
Parents want their kids to enjoy the same games they did - better yet, side by side with them!
2. generations
at play
In order to get kids, parents, and even grandparents playing together, we needed to create a system focused on approachability and delight.
Starting with a friendly design language and easy-to-understand controls can lower the barrier to entry for non-tech-savvy individuals or gaming beginners.
3. safety ensured
In a connected world, parents can’t be sure what’s happening in online games
The Intellivision Amico is should provide in-person collaborative gameplay, featuring a library of titles rated E for everyone
THE PLAYERS
the state of console gaming in 2018
A NEW APPROACH
Current consoles are all speaking the same language: bold, black, and high-tech. How might we challenge the status quo while creating a console that will delight the market?
1
NINTENDO
SWITCH
2
PLAYSTATION
FOUR
4
3
xbox one
nintendo 3DS
A growing segment of casual gamers drives the call for a product that provides a fun and flexible home gaming experience
bringing down the intensity
The goal was to create a form language for a video game console that would be more accessible and less intimidating to those who might be deterred by the high-tech and performance-focused look of the current generation of consoles. Instead of sharp edges and harsh lines, we explored soft flowing lines and pillowed surfaces that invite touch and interaction.
REFINING THE form language
We used sketching to explore the balance between soft forms and creating a clear intersection between the remotes and the body of the console.
final product
∙
final product ∙
gaming for the whole family
The design of the Amico console uses a soft form language to cue approachability, embracing a friendly and modern aesthetic that sets it apart from the intensity of traditional gaming systems. With a retro callback to the original controller design, the Amico evokes nostalgia while maintaining a fresh and inviting appeal, making it more accessible and appealing to a wider audience across generations & skill levels.
exploring color
In order to stand out in a market of all-black consoles, we designed four colorways to appeal to different portions of the market; the retro enthusiast, the parent, the gamer, and the tween. This moodboard represents the tween colorway called “Galaxy Purple”.
